An aspiring influencer reached out to a preferred New York cookie model in an effort to launch a collaboration forward of her marriage ceremony, solely to be met with a monumental takedown that the model proprietor posted to his social media account.
Final month, Ana Montealegre, a latest faculty graduate and ‘newbie influencer,’ emailed Halfsies Cookie Firm about together with a number of the model’s cookies in her bridal get together packing containers.
David Maffei, a self-described ‘center aged man with perhaps a dozen actual pals,’ directed Montealegre to the corporate’s web site, the place she may place an order.
However the younger bride-to-be was concerned about pursuing a collaboration with the model that will imply free cookies offered to her and her bridal get together, presumably in trade for protection throughout her social media accounts.
Sadly, Montealegre didn’t seem to understand simply how fallacious of a tree she was barking up.
Aspiring influencer Ana Montealagre (pictured) made the error of approaching the fallacious model a few attainable collaboration forward of her upcoming nuptials
What steadfast followers of the Halfsies Cookie Firm account know, that others might not, is that Maffei has all however made a sport out of skewering wannabe social media stars and bachelorette organizers who attain out to him hoping totally free goodies
Maffei responded to Montealgre’s electronic mail describing herself as an influencer, who had ‘collaborated with a number of manufacturers,’ by telling her: ‘Sorry, you are not an influencer.’
In a video montage of the trade he posted to Halfsies’ official Instagram web page, he flamed the bride by highlighting her followings on-line, which incorporates TikTok the place she boasts 904 followers.
Standing up for herself, in what was maybe a misguided effort, Montealegre wrote again: ‘I am a newbie influencer.’
‘And I am a newbie astronaut,’ responded Maffei.
Over the video trade that he uploaded to Instagram, Maffei performed the track ‘For Free,’ by DJ Khaled.
Ana Montealagre and Roman Bosquez (pictured) bought engaged lately, which prompted the bride-to-be to achieve out to plenty of manufacturers hoping to collaborate on merchandise she needs to be part of her bridal season
Halfsies Cookie Firm is a New York-based cookie model that ships indulgent cookies across the nation
If Montealegre responded once more after that, the viewers was not aware of the trade.
However, on-line spectators have been in a position to take in Maffei’s methodical takedown of a wannabe-influencer and the entitled nature of the pseudo-profession.
‘“Influencer” is a wild label,’ started Dave’s diatribe.
‘Let me let you know how newbie influencers can get began (from a model’s perspective). You purchase the merchandise from the manufacturers that you simply like and also you tag them. They’ll most likely repost you.
‘You’ll choose up some followers and perhaps different manufacturers will see what you’re doing and also you’ll ultimately have an engaged following that’s within the merchandise you obtain however you simply don’t ask to start with totally free product,’ he lectured,.
He went on to put in writing that a number of the ‘greatest influencers on the Web’ purchased his cookies and marketed them earlier than ever being despatched a free pattern.
‘I’m a center aged man with perhaps a dozen actual pals and a personal account and I’ve extra followers than her,’ he concluded.
‘By no means in 1,000,000 years would I believe I’m an influencer and even ask totally free stuff from an organization I don’t comply with.’
Not everybody on-line gave the impression to be fully in sync with Maffei’s brutal method to combatting younger influencers.
Loads of spectators from the feedback part reprimanded his conduct.
‘Why did you publish this simply to embarrass her? As a model account no much less?’ wrote one account.
The model proprietor highlighted Montealgre’s unimpressive following throughout her social media accounts
Ana Gabriela Montealegre is a latest graduate of Oral Roberts College and a February 2025 bride, based on her on-line profiles
One other added: ‘That is impolite. She is, the truth is, a micro influencer.’
‘Lmao what a approach for a enterprise to behave, it’s really easy to simply say no,’ wrote a 3rd viewer.
Different accounts defended the model’s anti-influencer stance, or have been at very least amused by it.
‘Idk why that is in my algorithm however I’m right here for it. You actually are an astronaut since you blasted her all the way in which to the moon,’ wrote Haley J Marshall.
‘Haha you undoubtedly bought rather more enterprise from this publish than you’d’ve if she made a publish in your product,’ wrote one other fan of the trade.
What steadfast followers of the Halfsies Cookie Firm account know, that others might not, is that Maffei has all however made a sport out of skewering wannabe social media stars and bachelorette get together organizers who make the error of anticipating one thing in return for ‘publicity’.
As a substitute, Maffei seems to have reached the conclusion that preventing towards the freebies development is as efficient a advertising scheme as any, and certain far more practical than shelling out treats to all subsequent season’s brides.
