Information customers most opposed to make use of of AI for delicate matters resembling politics, report finds.
Most information customers in the US and the UK could be uncomfortable with journalism produced primarily by synthetic intelligence (AI), a survey has discovered.
Solely 23 p.c of respondents within the US and 10 p.c within the UK could be snug with AI-produced information, with customers particularly suspicious of the know-how getting used for delicate matters resembling politics and crime, the survey by the Reuters Institute for the Research of Journalism confirmed on Monday.
Simply over half of US respondents and 63 p.c UK respondents stated they might be uncomfortable with AI-led information, respectively, with 18 p.c answering they might be neither snug nor uncomfortable.
Respondents have been least resistant in direction of utilizing AI to generate text-based content material, illustrations and stylised graphics, and most strongly against using AI for creating realistic-looking images and video.
“Our findings present audiences are most open to AI makes use of which might be behind the scenes and areas the place AI may help enhance their experiences utilizing information, offering extra personalised and accessible data,” the institute stated in its annual Digital Information Report accompanying the survey.
“They’re much less snug in relation to public-facing content material, delicate or vital matters, and artificial movies or photos which will come throughout as actual, and the place the implications of error are seen as most consequential. General, there may be consensus {that a} human ought to all the time be within the loop and full automation ought to be off limits.”
The findings come as newsrooms all over the world are adopting AI amid plunging revenues and heavy job cuts.
Quite a few information retailers globally have carried out AI instruments for duties starting from analysis to transcribing interviews and content material creation.
Information Corp Australia’s govt chair Michael Miller final 12 months revealed that the media firm was producing about 3,000 articles per week utilizing AI.
