- Butcher Simon Howie credit surge in demand in England for his firms success in 2023
- Haggis gross sales rose by 35 per cent south of the border as cash-strapped consumers appeared to beat the price of residing disaster
- Scottish delicacy is historically made with sheep’s liver, lungs and coronary heart and encased within the lining of the animal’s abdomen.
It’s considered one of Scotland’s most well-known dishes.
However one butcher has seen its earnings rocket due to haggis lovers south of the Border.
Clients in England have been lapping up the savoury pudding, which is historically made with sheep’s liver, lungs and coronary heart and encased within the lining of the animal’s abdomen.
Perthshire butcher Simon Howie, which provides a number of the nation’s largest supermarkets and has outlets in Perth and Auchterarder, now credit the gross sales in England for the corporate’s success in 2023.
The agency, which employs 118 employees, noticed its pre-tax earnings rise from £4.4million in 2022 to £5.5million final 12 months.
Managing director Simon Howie mentioned: ‘Our dry cured bacon, black pudding and haggis strains proceed to be the UK’s finest promoting (items) of their classes.
Scottish butcher Simon Howie says his enterprise loved success final 12 months as a result of an upturn in demand from English clients
Haggis is historically created from the liver, lungs and coronary heart of a sheep and encased within the animal’s abdomen
‘We’re happy to see that loads of our development got here from gross sales south of the Scottish border.’
The agency’s newest annual accounts present the enterprise had a turnover of greater than £29million to the 12 months ending December 2023.
And Mr Howie mentioned: ‘Turnover is envisaged to additional improve in 2024 with the advertising of latest merchandise.’
Within the decade as much as 2020, haggis has grown in reputation, with a 136 per cent improve in tonnage of haggis shipped internationally.
And in 2014 demand for haggis and white pudding rocketed by 80 per cent in main supermarkets when the Commonwealth Video games was held in Glasgow.
Tesco mentioned clients’ curiosity about Scottish foods and drinks had been sparked by widespread protection of the Video games.
Made out of sheep’s liver, lungs and coronary heart mashed up with spices and wrapped within the animal’s abdomen, or extra generally a plastic casing, haggis has by no means been a dish for the squeamish.
However offal and cheaper cuts of meat turn into more and more common in 2011 as consumers tried to economize on their meals payments because the recession hit.
And through that 12 months haggis loved an enormous increase in reputation in England as a result of financial downturn.
Because the credit score crunch took its toll gross sales of the delicacy rose by 35 per cent south of the border as cash-strapped consumers appeared for brand spanking new methods of constructing their cash go additional when doing their weekly store.
At a mean value of round £1.50 a serving throughout the credit score crunch, and with a excessive fats content material that makes it filling, it turned the right dish for recession-hit households.
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