Google reportedly struggles to get iPhone homeowners to make use of its apps

Google spends an enormous quantity annually to be the default search engine on iOS, however as that play attracts scrutiny, the corporate is working to get iPhone homeowners utilizing its apps, however is reportedly struggling to take action.

The enterprise of being the go-to search engine on the iPhone is a big one. In keeping with current stories, Google has spent as a lot as $20 billion to be the default search engine on iOS, and that’s a quantity that’s possible gone up since that knowledge sourced from 2022. However Google can also be underneath rising antitrust stress which threatens that association.

In keeping with a brand new report from The Info, Google is working to extend what number of iPhone homeowners are utilizing Google’s personal apps as a way to enhance the variety of searches that don’t depend on Google’s place because the default on Safari. Apparently, Google has managed to make some progress there, with a low-30% variety of Google Search queries on iPhone coming from the corporate’s personal apps, up from round 25% 5 years in the past.

Google allegedly has a aim to maneuver 50% of searches on iPhone to its personal apps.

However, apparently, the corporate is struggling to extend that quantity. Google has discovered that it’s “just too exhausting to beat the truth that Safari is preinstalled on Apple gadgets,” sources engaged on the undertaking mentioned.

As a method of pushing customers to Google’s apps, the corporate was mentioned to briefly think about locking AI-powered options equivalent to AI Overviews to its personal apps, not having them seem in Safari. The report says that Google “determined towards that transfer.”

In a associated effort, the report brings out that Google was engaged on a undertaking the place individuals may have the ability to add brief movies, comparable in fashion to TikTok or YouTube Shorts, to the Google app to have the movies seem instantly in Search. The undertaking struggled to get off of the bottom, although.

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